Personal selling is a direct sales approach where a salesperson engages one-on-one with potential customers to understand their needs, communicate the value of a product or service, and guide them toward making a purchase. Unlike mass marketing or advertising, personal selling thrives on real-time dialogue, relationship building, and tailored presentations that address individual concerns and objections whether in person, over the phone, or via video calls. This hands-on method not only helps close sales but also fosters trust and long-term customer relationships.
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