As India gears up for a busy IPO calendar in 2026, OYO—now operating under its corporate brand PRISM—stands out as one of the most closely watched listings. After years of restructuring and recalibration, the company enters this phase with improved profitability, tighter cost controls, and a clearer business strategy.

Investor interest has grown steadily, reflected in rising activity around OYO’s unlisted shares and renewed discussions on valuation benchmarks. Unlike earlier attempts, OYO’s IPO narrative today is backed by stronger financial discipline, an asset-light model, and expanding premium hospitality offerings.

The PRISM rebrand also signals a sharper focus on governance and long-term scalability, key factors for public market investors. With market sentiment improving and startup IPOs regaining momentum, OYO’s listing is widely seen as a defining test case for India’s next wave of tech-enabled consumer companies.

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