Can Magento 2 Google Tag Manager Track Dynamic Remarketing Events
Yes, Magento 2 Google Tag Manager works with custom themes. Since GTM relies on adding the container code to your site’s header and using data layer events, it functions independently of the theme design. You may need to ensure that your custom theme includes the necessary <head> code and that dynamic elements push events correctly to the data layer. With Magento 2 Google Tag Manager, you can track user actions, conversions, and custom events even on heavily customized themes, making analytics consistent across any store design.
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William Chan
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