SEO businesses specialize in optimizing websites to improve their visibility on search engines like Google. They conduct keyword research, optimize website content, improve technical SEO elements (such as page speed and mobile-friendliness), and build backlinks to increase organic traffic. Additionally, they track performance using analytics tools, help improve user experience (UX), and create strategies to drive targeted traffic. SEO businesses also monitor algorithm updates and adjust strategies to maintain or improve rankings, helping clients achieve long-term success online.

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