Most users compare tools based on reliability, not marketing claims. They look at field mapping accuracy, preview options, supported Excel formats, and vCard versions. Trial availability also matters because it shows how the tool behaves with real data.
Users often read documentation, check update history, and test conversions with mixed personal and business contacts. Tools like Softaken Excel to VCF Converter are evaluated on consistency across files and devices, not just output speed. What really influences decisions is whether the converter produces clean, usable VCF files without extra cleanup afterward.

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