JetBlue assigns boarding groups according to your ticket type, seat assignment, and loyalty status. The process begins with Mint and Mosaic members, who board first for premium convenience. Next, passengers with Even More Space seats and those needing special assistance are called. Families with small children usually board early as well. Regular economy passengers board in group numbers (A, B, C, etc.) based on their seat rows — typically from back to front. If you’re unsure of your group or want to upgrade boarding priority, you can call 1-808-865-4414 for immediate assistance.