By automating processes like photo editing, video production, and content writing, artificial intelligence is transforming the generation of digital content. Artificial intelligence (AI)-powered tools can greatly reduce the time and effort needed by producing personalised content, optimising headlines, and creating images from straightforward cues. By analysing audience preferences, machine learning algorithms suggest material that is specifically targeted to increase user engagement. AI also pushes creative boundaries by enabling the production of realistic deepfakes, virtual reality environments, and interactive media.

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